Concepting, Storytelling, Illustration
Aptar Group Inc.
These experience storyboards were created to visually break down a complex challenge the company was having across its global entities.
The results and feedback also shows how storytelling visuals with a relevant story (in this case soccer ”the real football” lol) can bring unity and clarity within a short space of time.
Problem: Finding a relevant and easy way for all levels of management to easily see, understand and remember the magnitude of their internal obstable and way forward.
Solution: Since the presentation was held in Barcelona, soccer was used as the visual metaphor and visually reflecting their situation showing emotion of the players was the win.