Service
Concepting, Storytelling, Illustration
Client
Aptar Group Inc.
Year
Intro
These experience storyboards were created to visually break down a complex challenge the company was having across its global entities.
The results and feedback also shows how storytelling visuals with a relevant story (in this case soccer ”the real football” lol) can bring unity and clarity within a short space of time.
![](https://cdn.prod.website-files.com/6375f91278d1db95ab44cd70/6375f91278d1db72ba44cea7_before%20sketch%20for%20website.jpg)
![](https://cdn.prod.website-files.com/6375f91278d1db95ab44cd70/6375f91278d1dbd12544cea8_after%20sketch%20for%20website.jpg)
Insight
Problem: Finding a relevant and easy way for all levels of management to easily see, understand and remember the magnitude of their internal obstable and way forward.
Solution: Since the presentation was held in Barcelona, soccer was used as the visual metaphor and visually reflecting their situation showing emotion of the players was the win.