Experience Storyboards

Experience storyboards


Concepting, Storytelling, Illustration


Aptar Group Inc.



These experience storyboards were created to visually break down a complex challenge the company was having across its global entities.

The results and feedback also shows how storytelling visuals with a relevant story (in this case soccer ”the real football” lol) can bring unity and clarity within a short space of time.


Problem: Finding a relevant and easy way for all levels of management to easily see, understand and remember the magnitude of their internal obstable and way forward.

Solution: Since the presentation was held in Barcelona, soccer was used as the visual metaphor and visually reflecting their situation showing emotion of the players was the win.

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