Motion Design
Wheelhouse
Problem / Objective
Wheelhouse is a digital product studio rethinking innovative brands.
The challenge was to distill all their best work into a few key moments that sparked curiosity
in the form of a brand new sizzle.
Motion design direction
I wanted Wheelhouse’s logo to shine in this piece so we found the perfect excuse to use one of their logo elements as a trigger to start the piece.
The major win for this project was the process and workflow.
Unashamedly, I used my F.R.A.M.E method, which quickly enabled both myself and the agency team to pull together key assets and insights into a FigJam board. This made it extremely easy for their team to share specific Figma projects that allowed me to pull elements over to Adobe After Effects.
Challenges
Wheelhouse is a award winning agency for good reason, so cutting really good designs for the final cut was very challenging.
Another thing I did on the front end was to ensure our After Effects project was robust and set up in such a way that it allowed for quick swaps of scenes.
