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Cara Silletto
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by Phil lashley
This project
From one overused visual to a more scalable teaching system.
Client: Cara Silletto
Company: Magnet Culture
Industry: Leadership and Staff Training
Challenge
Cara’s dream team were winning in most areas but were spending years rehashing the same key visual. The internal team needed to package their signature framework in a more relatable way so that it’s easier to teach and understand. What worked 10 years ago wasn’t working any longer.
solution
A few new trade-markable frameworks that did the heavy lifting.
added value
More team members were able to present because of the new found visual clarity and a super valuable assessment rolled out soon after. Our work together paved the way for their new book.
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