Art Direction was to create a spot to feel like fit bit band by using photos to create movement and sense of depth.
This was my perfect excuse to use 3D mapping but time wouldn't permit.
The secret was to choose photos that already had a bit of depth. I then spent some time in Photoshop to careful crop out elements and clone backgrounds.
Motion Designer - Phil Lashley
Like what you see?
Drop us a line today for a free quote!