Customer Journey Design
The Health Navigator
From rough notes to a memorable customer journey.
From rough notes to a memorable customer journey
When introducing Motion design under the broader umbrella of Visual storytelling, I knew I would have some explaining to do, but from my first client call with Health coach Dr. Alice, she got it right away.
Everything became crystal clear when I introduced my FRAME method and applied it to her idea of a journey map.
Problem / Objective
Our task was to essentially design the customer’s journey for our client and express it in a a way that is not only easy to understand but also relatable.
Our finished designs an animations now sits as a foundation for our client to use across
her visual communication such as future books, keynotes and even courses.
It’s in essence a visual storytelling tool set that makes her stand out and be better remembered.
Art direction
After using our F.R.A.M.E method, we agreed that the viewer should feel a sense of adventure and excitement. As if they’re invited into a park along a trail, discovering vital pieces of information as they stop along the way. Each stop marks a pivotal land marker.
Challenges
Although it was along the theme of self discovery and adventure we were very careful not to include the common visuals for nautical theme which came naturally.
Choosing our visual style was also carefully done since there were so many directions to choose from. We really wanted to evoke that magical, almost childlike feeling without going too playful.
Client: The Health Navigator
Illustrations: Laura Dreyer
Art direction + Motion design: Phil Lashley
